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about Primelocation.com

about us

  • Primelocation.com is the UK's leading website for quality estate agents and property. The site was launched in 2001 by a consortium of over 200 leading independent estate agents across the UK, who were committed to leverage their collective strength to be at the forefront of online property marketing.

    In January 2006 the company was bought by Daily Mail & General Holdings Limited as part of its strategic expansion into the online business sector.

    Primelocation.com aims to provide an effective medium for those buying, selling, renting and letting property in the UK and overseas. It accepts property listings only from estate agents, letting agents and new homes developers.

    The site attracts more than 2 million visitors per month, a high percentage of whom register with us to gain access to a range of additional services. These include emailed property alerts when new properties matching their search criteria become available. Registered users have access to the sold price records of HM Land Registry at no cost.

    Over 4,000 leading UK estate agent firms list all of their properties on Primelocation.com, including Knight Frank, Savills and Hamptons.

    We are the leading property website in the upper and middle markets and list over 650,000 properties, including over 400,000 prime UK properties to buy and over 200,000 prime UK properties to let.

    Our International section carries a selection of over 100,000 overseas properties from estate agents in over 60 countries, including France, Spain, Portugal, Italy, Cyprus, South Africa, Dubai, Australia, Croatia and Bulgaria.

    Primelocation.com also publishes a monthly property magazine, which is hand-delivered to 110,000 pre-selected homes in prime areas of London. The magazine carries over 100 pages of property advertising from our member estate agents. It also carries non-property advertising on selected prime page positions.

    Primelocation.com publishes the 'Prime Property Prices Index' on a monthly basis. It provides analysis on house price trends across the UK.

    In addition, an international prime property search index is produced. It highlights demand for international property on the site amongst UK-based property hunters. This bi-monthly index lists the most popular international property search destinations.

    Primelocation.com carries out three major TV campaigns each year. Our current advert features the voice of English film actor Terence Stamp, of Superman and Star Wars fame. You can watch the Primelocation.com television advert on YouTube.

    This Site is operated by The Digital Property Group Limited. We are registered in England and Wales under company number 02290527 and have our registered office at Northcliffe House, 2 Derry Street, London W8 5TT.

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